Toot How-To : Intro to Mastodon


UPDATED VERSION Mastodon is a social media platform that is similar to Twitter in that you can post short(ish) updates (called toots!) to a network where people can like and share your posts as well as interact with and follow you. Mastodon is decentralized, so there is no one single website for it, just like there is […]

How To Support Your Creator Friends


Hi there! You are probably reading this because you are one of two types of people – you are either a creator, or you are friends with one. And if you are the latter, don’t worry. I’ve written this out in blog form instead of a video or audio format because you are probably at some […]

Love Me, Love My Phone


A statue of two women taking a selfie was put up at the town hall of Sugar Land, Texas, USA. And a lot of people lost their shit over it. What about two women happily enjoying connecting to the world through technology is so utterly offensive to so many? I’m sure there’s some gross sexism […]

Why We Are Angry At The Fine Brothers


If you are part of the YouTube community, you are probably already familiar with the trademark fiasco that The Fine Brothers stumbled into this past week.   There are thousands of opinions flying around, from lawyers to the younger Green brother. It’s been broken down piece by piece, and people have given their opinions. But […]

My #2015BestNine


It’s the end of the year, and all of us on Instagram are using to see our “best” photos of the past 12 months. “Best” in this case means most liked by other people. Here’s mine. What this did for me was highlight what people on social media value about me. And it’s not a great […]

Sharing Is Caring


I’ve written before about sharing and not sharing your problems. I’ve been doing this for over a year now, and I want to share with you where sharing has gotten me. Did I use the word sharing enough yet? Over the past year, I’ve been shown how much sharing my life and struggles with people has […]

How To Fail At Social Media – Restaurant Edition


Let’s start from the beginning. In January of 2014, I took my then boyfriend to dinner at a restaurant in Studio City, Los Angeles called The Village. While they are usually really crowded and loud, I really like their food and they serve good beer. We had an excellent dinner, and I tweeted as much […]

Social Media Tips – Brand Humanity


The research has already been done for you. People want brands that act like people, not businesses. Emotional connection is the most powerful and sought-after prize in marketing. So how does that translate to social media?   Don’t Be That Guy No one likes that friend who only talks about themselves. The people you like […]

4 Things To Look For When Hiring A Social Media Director


Social media is still a mystery to a lot of people, so finding someone who’s an expert in the field can be daunting. So how do you find the right person for the job?  If you are thinking of taking the next necessary step with your business or brand, here are some things to look […]

How To Fail At Promoting Your Cosplay Event

Because John Hamm is cosplaying... get it? Mad Men? Marketing? Yeah, you get it.

  Last Thursday, I received an email through the contact page of my website. It was from someone who titled themselves the “Social Media Manager” at HitFix Entertainment News. Here is the body of the email: “Thought you and any of your fans headed to #SDCC this year might be interested in knowing about our cosplay […]

Boys vs Girls – My Social Media Audience Demographics

Boys vs Girls

I have always known I was special. But being special means the rules often don’t apply to you. In this instance, the idea of creating content for my audience on social media get’s a little wonky. Anyone with a passing knowledge of Youtube or social media in general will tell you to know who your […]

Vidcon 2014 – Industry for Dummies

Vidcon 2014

This year I splurged on an industry pass for VidCon. As a Social Media Director, I get to do this stuff and actually claim it as “business”. While I of course know that having drinks at the bar at the end of the day is the best thing you can do for networking, I was […]